Fernando Angulo leverages two decades of data-driven insights to help global brands dominate market share through high-performance communication strategies.
Consistently rated as a top-tier speaker at the world's most prestigious marketing and technology summits.
Event Attendee"I absolutely LOVED your presentation and your thought-provoking Q&A session."
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How large language models are reshaping the way users discover information and what it means for your enterprise search visibility strategy.
Execute ReadingA deep dive into the AI maturity curve — from reactive experimentation to autonomous intelligence — based on global market signals.
Execute ReadingThe missing layer between prompt writing and results. Practical frameworks for feeding AI the right context to produce expert-level output.
Execute ReadingEach session built on proprietary Semrush data — not recycled frameworks.
How user behavior is shifting from keyword search to AI-generated answers — and what it means for brands operating right now.
The rise of AI answer engines. How to structure content so AI models extract and cite your brand — Answer Engine Optimization in practice.
How consumers respond to AI-generated recommendations and how trust is built or broken in AI-mediated brand experiences.
Using search data and AI trend detection to anticipate market movements before they happen — the intelligence practice behind smarter decisions.
How AI adoption differs across markets and demographics — Semrush data revealing where adoption accelerates and where trust gaps remain.
How Google, Bing, and emerging AI engines are restructuring results pages — and what the race between traditional search and generative retrieval means for visibility.
Why some brands get cited by AI systems and others disappear — the new rules of digital presence when the algorithm is a reasoning model, not a ranking engine.
When AI agents browse, compare, and transact autonomously on behalf of users — what that means for marketing funnels, brand touchpoints, and the end of the traditional buying journey.
DigiMarCon
Conference Talk
Booking Manager Summit
Learn how to turn raw market data into strategic decisions. Real frameworks from years of market intelligence work — competitive intelligence, search trend analysis, and AI-era forecasting.
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