Aug
26
UK SEO Summit 2026
AI-search visibility · GEO · Search strategy
500+
Keynote Appearances
AI Search Research · GEO · ASO · Keynote
GEO is the
new ranking.
I research who
gets cited.
GEO (Generative Engine Optimization) is the citation layer beneath ChatGPT, Perplexity, and Google AI Overviews. As Senior Market Research Manager at Semrush, an Adobe company, I show CMOs and conference audiences what AI engines cite and what changes for marketing in the next 12 months.
35+ countries
50+ keynotes / yr
4.9/5 average rating
Semrush funds my research and stage time, so there is no speaker fee. I select on audience fit, not budget. See speaking topics & formats →
Trusted by 150,000+ audience members
worldwide
What changes in the room
From uncertainty to a board-ready direction.
A useful keynote does more than explain a trend. It gives leaders a shared language, a defensible framework, and a clear next conversation to have with their teams.
Is the fall in organic traffic temporary?
→Explain the structural shift from rankings to AI citations.
Does GEO replace SEO?
→Separate what stays, what changes, and what needs a new owner.
What should our team do next?
→Prioritize the signals, metrics, and experiments that matter now.
Current booking signal
Explore availability →
Current stages. Proven room command.
Every confirmed upcoming speaking engagement—and the evidence conference programmers need before making the call.
Confirmed upcoming
Sep
18
Future Ready Digital: North
AI search · Marketing strategy · Executive briefing
Sep
22
Jaywing Marketing Roadshow, Leeds
The impact of LLMs on the purchase journey · Agency teams
Sep
22
AI Summit Barcelona
AI search · Citation behaviour · Keynote
Oct
1
EcomExpo 2026
Nov
11
Digital Marketing Europe 2026
Recently on stage
Jul
16
From built to found: SEO-ready websites with Lovable + Semrush
Jul
7
The New Search Landscape: What the Data Actually Shows
Jun
30
AI-Powered Keyword Research with Claude & Semrush
Jun
18
GEO Conference 2026
Jun
11
Croatia SEO Summit 2026
May
28
When AI Agents Do the Research, Semrush × iPullRank
May
27
Semrush Breakfast, Jakobstad / Pietarsaari
May
26
Semrush Breakfast, Vaasa
May
21
Ask Me Anything: Semrush MCP
Apr
24
How AI Is Changing Online Discovery
Apr
23
Surviving the Zero-Click SERP
Apr
22
How AI is Changing Online Behaviour
Apr
15
Digital Marketing Europe
Selected stage moments
What a conference programmer needs to see.
Three signals behind a strong booking decision: command of the room, recognition among category peers, and an audience that stays with the argument.
Room command
Research that holds the room—and travels back to the boardroom.
Fernando turns complex shifts in AI search into a clear narrative, practical frameworks, and decisions senior marketing teams can use the next morning.
Executive-ready delivery
Peer authority
In the conversation with category leaders.
A visible place alongside international search experts, bringing platform-scale evidence to the discussion.
Global specialist panel
Audience proof
Built for a full room, not only an SEO bubble.
Designed to engage CMOs, marketing leaders, and cross-functional teams without losing the evidence behind the argument.
Strategy across disciplines
Planning an AI-search session for a senior marketing audience?
Check the fit for your event →
Semrush funds Fernando’s research and stage time, so there is no speaking fee to your event. Invitations are selected on audience fit, seniority, and market—not budget.
What audiences remember after the talk
Attendees and fellow speakers repeat the data, frameworks, and decisions they took away—after the event is over.
Post-event takeaway“The most practical ‘how to actually get found in AI’ talk of the day.”
Attendee recap“Fernando Angulo challenged us with: 70% of queries never land on your site… Zero-click strategy is not the problem. It’s your opportunity.”
Fellow speaker“I’ve been to many conferences, but this one has been truly different… Some of my favorite talks: Fernando Angulo, What the Numbers Actually Show: Data on AI Search.”
Executive Attendee“Fernando Angulo shared really interesting GEO data. Too many cool stats to list all of them here… Marketers should take an integrated approach.”
Event Attendee“Great insights from you, Fernando. It was a pleasure to listen to you in Vaasa and get your professional perspective on AI today and tomorrow.”
Event Attendee“That was some great presentation even without the slides, but please send the slides.”
01 / 06
35+
Countries Visited
150K+
Professionals Reached
Research behind the keynotes
Browse the Research
The work behind the stage.
The keynotes draw from original frameworks, Semrush datasets, and field tests—not recycled trend decks.
Original field noteEntity authority
Entity before keyword.
AI search did not invent entity optimization. It removed the option to skip it—a lesson reinforced by the test I failed on my own entity.
2012Knowledge Graph
NowAI citation layer
Research framework7 signals
What determines who gets cited?
Authority, precision, attribution, corroboration, entity consistency, freshness, and structure—turned into a practical citation framework.
See the frameworkMarket shiftASO
Your next buyer may not be human.
What changes when AI agents research, compare, and narrow the shortlist before a person enters the buying journey.
Understand agentic search
AI Search 2026 · By the Numbers
The data behind the keynotes.
Every stat below is dated and sourced. These are the numbers I pull on stage when audiences ask “how big is this really?” Last updated May 2026.
+49%
Google impressions YoY
AI Overviews surface more brands per query, inflating impressions while clicks collapse.
−30%
Organic CTR on AI Overview queries
Visibility is up. Clicks are down. The gap between being seen and being chosen is widening.
+120%
Click premium when cited in AI Overviews
Cited brands earn ~120% more organic clicks per impression than uncited brands on the same query.
8%
Click-through on organic when AI summary is shown
When Google shows an AI Overview, only 8% of users click an organic result. Citation IS the click.
11%
Citation overlap: ChatGPT vs Perplexity
Only 11% of cited domains appear in both engines. Optimizing for one will not get you the other.
21.87
Avg. citations per Perplexity answer
Perplexity routes traffic to ~22 sources per response, an order of magnitude more than a 10-link SERP.
14.2%
Conversion rate from AI search traffic
Vs. 2.8% from Google organic. AI-referred users arrive pre-qualified by the answer that sent them.
#1
Wikipedia cited source in 4 of 5 verticals
Structural legibility beats prose. Wikipedia ranks #1 or #2 in 4 of 5 industries Semrush tested.
60%+
Google searches end without a click
The majority of searches now resolve inside the SERP. Traffic is no longer the only KPI worth tracking.
Stats compiled by Fernando Angulo for keynote use. Data © original publishers; figures cited under fair use for research and commentary. Methodology notes available on request.
As Featured In
Published in Leading Industry Media
El Financiero · Bloomberg
TV Interview, The Most In-Demand Jobs in Mexico (Al Sonar La Campana)
CNBC
Spain's Digital Nomad Visa Lets Remote Workers Bring Their Families
Econsultancy
A Day in the Life of Fernando Angulo, Head of Communications at Semrush
Authority Magazine
5 Things You Should Do to Become a Thought Leader in Your Industry
Search Engine Journal
How to Retain Traffic During a Domain Change
Outbrain
Fernando Angulo on Content Strategy and Audience Growth
Online Geniuses
Fernando Angulo Q&A: SEO, Content Strategy & Digital Marketing
What I Speak About
Five signature talks for the AI-search shift
Each session turns first-party Semrush research into a practical framework for marketing leaders, not another trend presentation.
01
GEO Is the New Ranking: What AI Engines Actually Cite
Best for: B2B CMOs, VPs of Marketing, and senior search leaders.
The four-layer GEO stack—entity, evidence, structure, and distribution—built from first-party search data rather than forecasts.
The room leaves able to: choose which layer their team should rebuild first and defend that priority internally.
View full talk details02
The Zero-Click Economy: When Visibility Stops Looking Like Traffic
Best for: CMOs, demand-generation leaders, and in-house SEO teams.
What replaces share of traffic when AI answers compress the journey, and six ways brands can create value without depending on the click.
The room leaves able to: brief leadership on why traffic can fall while brand influence grows.
View full talk details03
Mentions vs. Citations: The Two AI Metrics Marketers Keep Confusing
Best for: marketing executives, analytics teams, and search leaders.
AI can name a brand without quoting it, or quote its site without naming it. The two metrics require different measurement and growth strategies.
The room leaves able to: adopt a two-metric AI visibility model instead of one blended score.
View full talk details04
How to Own a Topic in ChatGPT: Lessons from 50,000 Brands
Best for: category leaders, brand teams, and content executives.
What 50,000 brands across 1,094 categories reveal about consistent mentions, defensible leads, and the 85% of AI-search topics still open.
The room leaves able to: map an open topic, measure ownership across prompts, and build a defensible lead.
View full talk details05
When AI Agents Become the Buyer: The End of the Traditional Funnel
Best for: enterprise marketing, product, and digital-strategy leaders.
When software browses, compares, and acts for the customer, brand content must become readable and actionable for agents—not only persuasive to people.
The room leaves able to: use a five-layer framework for making brand content agent-ready.
View full talk detailsEvery talk can be adapted to the audience, industry, and decision the room needs to make.
Compare talks and audience takeaways →Selected stage footage
See the research land in the room.
One full-stage keynote, one current research session, and one expert conversation—selected for conference programmers, not the algorithm.
More Semrush webinars
Watch full talk
Full-stage keynote · English
The Final Traffic Acquisition Battle
A complete conference recording that shows pacing, narrative control, and how Fernando works a live room.
Watch the full keynote
Current research session · 2026
How Generative AI Is Changing Online Behaviour
Enterprise data, AI visibility, and the metrics leaders need when traffic stops telling the full story.
Watch the sessionExpert conversation · 2026
When AI Agents Do the Research
A practical conversation on agentic SEO workflows powered by the Semrush API and MCP.
Watch on BrightTALK
Online Course · Udemy
Marketing Analysis:
Data-Driven Decisions
Learn how to turn raw market data into strategic decisions. Real frameworks from years of market intelligence work, competitive intelligence, search trend analysis, and AI-era forecasting.
- Competitive intelligence workflows
- Search & trend analysis
- AI-era forecasting frameworks
For conference programmers
Is this the right keynote for your room?
The strongest fit is a senior B2B marketing audience that needs a clear, evidence-led briefing on what AI search changes next—and what the team should do about it.
Reply within 24 hours · Stage time funded by Semrush · English and Spanish
- 01Senior marketing audience
CMOs, VPs of Marketing, demand-generation leaders, and in-house search teams.
- 02A decision, not a trend recap
The room needs a working framework it can use with the team or take back to the board.
- 03US and European stages
B2B marketing, MarTech, SEO, and AI programmes delivered in English or Spanish.